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Bachelor of Science in
Sport Management
On-Campus

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Wall Street Journal ranks Cornerstone University as one of America's best colleges 2025.

Transfer Friendly
Transfer up to 75% of your program credits

Lead in Sports with a Sport Management Bachelor’s Degree

Turn your passion for sports into an inspiring career. At Cornerstone University, the Bachelor of Science in Sport Management prepares you to excel in the fast-paced world of athletics. Whether you pursue working with intercollegiate teams, professional sports organizations, managing community-based programs or sporting events, this program equips you to lead with industry-ready skills. Gain practical experience while developing expertise in business, marketing, finance, and leadership — all grounded in a biblical worldview. More than just learning how to manage operations or promote events, you’ll be equipped to lead with integrity, inspire others, and build meaningful connections in the sports industry.

Develop Market-Ready Capabilities for Sport Management Degree Professionals

Gain highly sought-after skills acquired through Cornerstone’s 120-credit-hour career-focused sport management curriculum:

Leadership and Decision-Making – Inspire teams, manage staff, and make strategic decisions in fast-paced environments.

Marketing and Promotion – Develop and execute marketing campaigns for teams, athletes, and events across various platforms, including social media.

Event Management – Plan, organize, and manage logistics, ticketing and venue operations for sporting events.

Financial Management – Expertise in budgeting, revenue generation, securing sponsorship deals and conducting financial analysis for sports organizations.

Communication Skills – Engaging with athletes, coaches, sponsors, media and stakeholders through clear verbal and written communication.

Negotiation and Conflict Resolution – Negotiate contracts, manage disputes, and resolve issues with stakeholders.

Analytical Skills – Analyze data, evaluate performance, identify trends and make data-driven decisions.

Sports Law Knowledge – Become knowledgeable in sports contracts, industry regulations and compliance requirements.

Morally Grounded Ethical Decision-Making – Use data-driven strategies that are guided by Christ-centered integrity, transparency and ethical responsibility for long-term influence.

Courses

Cornerstone is ready to help you excel in your chosen field. The courses below reflect just a few of the general education and industry-focused courses you will experience to achieve your degree.

Featured Courses

MGT-364: Sport in Society

Explore the intersection of sports and society and discuss how social challenges from a Christ-centered perspective can shape cultural engagement and personal character.

MGT-322: Sport Facility Management & Design

Learn best practices in the planning, design, and management of sports facilities, with a focus on operations, event management, safety, and creating accessible spaces.

MGT-361: Sport Media Relations & Event Mgt

Develop and apply media relations and event management from concept to completion through experiential learning with existing sports partners.

MKT-232: Personal Branding Strategies

Gain tools to build a strong personal brand and leverage name, image, and likeness (NIL) opportunities. Through marketing strategies, practical applications, and a Christ-centered approach, students will develop essential skills, complete an internship, and earn two NIL certifications through Stukent.

View all of the courses for your academic program.

Academic Catalog

General Education

A Christian Worldview of Liberal Arts and the G.O.O.D. Life

The humanities are integral to Cornerstone’s liberal arts approach, exploring culture, literature, history, and philosophy through a Christian worldview. Developed by our renowned Christian worldview scholars, students consider how to apply G.O.O.D. Life Biblical principles to inspire their spiritual growth and to profoundly influence society, industry and ministry for Jesus Christ. Our G.O.O.D. Life foundations guide students to answer life’s biggest questions from a rich Biblical perspective to shape Christ-centered moral leaders.

  • God: Who is God? What is His beauty, goodness and greatness?
  • Others: What does it mean to live in a community with responsibility and grace?
  • Ourselves: Who am I? What is the beauty and frailty of being human?
  • Dual Citizenship: What is my role as a citizen of heaven and earth?
  • Life: How do we live, know, and love the good life, valuing truth, beauty, and goodness?

Influential Careers with a Bachelor of Science in Sport Management Degree

  • Event Coordinator
  • Marketing Assistant
  • Public Relations Specialist
  • Facility Operations Coordinator
  • Community Relations Coordinator
  • Sales Associate (Ticketing and Sponsorship)
  • Team Manager
  • Athletic Department Assistant
  • Social Media Coordinator
  • Sales Agent
  • Sports Agent
  • Sports Agency Assistant
  • Recreation Program Leader

Tuition

On-Campus

$22,000 per year

Generous scholarship and payment options available.
Review information about student fees and housing packages on our Tuition & Fees page.

ScholarshipsFile the FAFSA

Your Degree Starts Here

Start your degree at one of the most affordable Christian universities in the region. An admissions counselor is ready to help you begin the enrollment process.

  1. Apply — our application is free.
  2. Set goals — your admissions counselor is here to guide you.
  3. Maximize your credits — you could transfer in up to 75% of your degree credits.
  4. Discover affordability — scholarships and grants are available for qualified students.

Cornerstone University

Hours

MON - FRI: 8 a.m. - 5 p.m.
SAT & SUN: Closed

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